“I see garments in a line, a line I would like to break into or divide, over and again. Before I start to shape I don’t know the exact direction of this line but by proceeding it, and then breaking and disturbing it, new unexpected courses and forms occur.” Anne de Grijff

What is the meaning of fashion for you and how do you translate this in your designs?
Fashion for me comes with a feeling, a feeling to create something new. Unsuspected lines, processes, silhouettes or details. My collection expresses the way I feel about fashion. I create wearable luxury: idiosyncratic pieces with an aesthetic nonchalance. I want to show an image that is not necessarily fashion related. With my designing image I want to try to get my own group of followers.
For the A/W 2010 - 2011 collection I asked myself the question: What happens when you flip or move seams and parts of patterns? Lead to designs with turned pleats, patterns and seams and moveable drapes.
What are the artists and / or things that inspire you to create a collection?
It’s diverse. I’m always searching for a certain profundity and class. Things or people with wilfulness and personality. Mostly unexpected. Things that surprise me in daily life.
For the A/W collection I felt a longing for depth and warmth. Simultaneously I discovered an untitled chair that was used in an exhibition of pictures from Barbara Visser. The chair refers to an egg where they pulled out the lining, like a peeled egg.
What story are your designs for the AW 2010 -11 collection telling?
It’s a story of evolving lines and connecting patterns that are, after breaking, folding, or continuing, eventually getting together. It works well in larger and rounder shapes but also in flat patterns put together for a balanced story. It’s a challenge to assemble ideas because sometimes it can be like mathematics. The story has to end somewhere. The designs come to live and evolve in the fittings when a real person is wearing it.
What are your dreams for the future and how would you like to evolve?
I’m really happy with my increasing salespoints in the Netherlands. Next season my whole collection is to find at Kabinet, a new salespoint in Amsterdam. I want to give boutiques a certain exclusivity which means that soon I have to look across the borders for new points of selling. I’m looking forward to. It’s going fast and it bubbles. I have a feeling that things really start to happen now and I get so much energy out of this.
I attract a lot of committed people that are willing to help me. The people around me almost seem to share the same passion for the collection as I do and I realize that’s special. In future I would like to have a larger team that completes the process and me. I dream of the days I can think without boundaries and when I can more and more focus on only creating.
Text: Maaijke Middelbeek
Photography: Sandor Lubbe